Friday, October 31, 2008

Singapore bans Julie biscuits

t is shocking to read in Singapore's NST this morning that our Julie biscuits was found to contain excessive Melamine and subsequently banned from sales in the country.

By now I'm confident Malaysia's national food authorities should by now been duely notified and I hope proper investigation and action to suspend further manufacturing by this company is in place.

In the best interest of all fellow Malaysians who are likely regular consumers of this brand, I also hope that our rightful authorities will publish findings with full facts.

As a regular consumer, if it is true that this manufacturer is guilty of using Melamine above permitted levels, then our authority must take every legal avenue to penalized the perpetrators. The Melamine issue is no longer a new topic and big manufacturers cannot always hide behind a veil of deceit claiming they are ignorant or that they are also victims using by-products purchased from 3rd-parties. All large food companies like Julie's should have by now taken necessary precaution to double check and certify that their by-products are not contaminated, as they should know the source of their purchase.

It simply leaves a huge question on the part of the company's integrity and social responsibility to continue using this substance until caught by AVA of Singapore.

I hope our government will take the sternest action against this manufacturer, as it cannot be taken lightly for a MNC to betray the trust of consumers who were the reason of their success.

1 comment:

Anonymous said...

Why isolate one company when so many other companies, numerous much bigger than Julie's are not able to detect melamine in their products as well? There are many constraints manufacturers face in the purchase of raw materials and ingredients. No manufacturer will be, pragmatically speaking, able to check every single ingredient for aberrant ingredients.